Seize the opportunity of Asian Games to achieve brand dreams
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2021-08-05

Seize the opportunity of Asian Games to achieve brand dreams

                                                     --Golden Hong three Birds officially announced to become the official supplier of Hangzhou Asian Organizing Committee

Eight has a special meaning in Chinese culture, "eight" is "the greatest number".


Eight Yidance in court


Can and Chen feed eight guigui


Eight Luan Wenqiang ferry Yinhan, nine young Wei Fengming chaoyang


Speaking of eight from ancient times to the present, it can arouse the beauty in the bones of the Chinese people, on August 8, 2008, the magnificent opening ceremony of the Beijing Olympic Games, so that the Chinese people have more expectations for "eight".


To continue this good expectation, we choose to officially announce on August 8, 2021: Hangzhou Jinhong Sanbird Down Products Co., Ltd. has officially become the official supplier of the 19th Asian Games in Hangzhou 2022 and the official supplier of the 4th Asian Para Games in Hangzhou 2022.

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The Asian Games

This is the third time that the Asian Games have been held in China, the 11th Asian Games in 1990 was held by Beijing, and the 16th Asian Games in 2010 was held by Guangzhou. This is the first time that the Asian Games settled in Hangzhou, as a local enterprise in Hangzhou, Golden Hong Sanbird is honored to be the official supplier of the Hangzhou Asian Games Committee, and make some contributions to the Hangzhou Asian Games.

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Cashmere capital of the world

Jinhong Sanbird was founded in August 1987, located in the world's velvet capital - Hangzhou Xiaoshan Xintang street, "the world's down to see Asia, Asian down to see China, Chinese down to see the new pond", about half of the world's down produced in Xiaoshan Xintang, over the years, Xintang people's pragmatic efforts to make the velvet world famous.N03.png

Founder story

Xu Renfa, the founder of Jinhong Three Birds, is an outstanding representative of the down-to-earth and low-key Xintang people. Xu Renfa's entrepreneurial story starts from "collecting feathers by bicycle", step by step, and steadily starts from the most elementary "chicken feathers for sugar", and grows the enterprise to a large-scale industry with an annual output value of up to 1 billion, covering the whole industrial chain from raw materials to products. He is full of feelings for every feather, every feather, every pillow and every quilt, and it is because of this full feelings that Jinhong Sanbird can persist in the field of down and stuffed bedding in the face of the ups and downs of the market environment and the ups and downs of the economic wave, and eventually become the leader of stuffed bedding in China and even the world.

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The culture of the company is the culture of the founder. For 35 years, the founders Xu Renfa and Jinhong Sanbird have been adhering to the corporate values of "low-key life, practical work, professional rigor, and customer achievement". We pay attention to product quality, carefully polish every production and process details, strive for excellence, and strive to perfect products, meet or even exceed customer expectations; We cooperate with the various teams of customers, even against customers to give customers the most professional advice, to create better products for customers, and grow together with customers, Jinhong Sanbird customers have 10 years of cooperation, 20 years of cooperation, and even 30 years of cooperation, they both have a long history of the old brand, but also have vibrant new brands, The customer's business docking people are changing, the customer's products are changing, and even the customer's shareholders are changing, but the cooperation with Jinhong three birds has not changed.

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"China good" core "manufacturing" is the enterprise mission of Jinhong three birds, in the past 35 years, Jinhong people adhere to "earn reasonable use, never cut corners, never to cater to customers, low price competition". Jinhong people have witnessed the ups and downs of "toxic cotton", "toxic down", "toxic quilt core", and more firmly "quality is the lifeline of the enterprise", the company invested 6 million yuan in 2016 to set up a national laboratory certified by CNAS, which can not only test its own products, And can issue test reports for third parties. Jinhong Sanbird also has its own ten thousand tons of sewage treatment system to fully realize the recycling of production water.

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Brand dream

Every industrialist has a brand dream, China's manufacturing industry after decades of development, both in product quality, team quality and other aspects have been greatly improved, thriving domestic market, the upgrading of consumer demand, the highest level of the state repeatedly mentioned the internal cycle, indicating that now is the best time for China's export-oriented enterprises to build their own brands. In order to bring safe and secure world-class quality bedding to the Chinese people, Kinghong Sanbird has been committed to developing its own brand. In 2003, it was approved to register the English trademark "Tidylon". After more than 10 years of painstaking management, Has won the "product quality inspection exemption", "Zhejiang Export Famous brand", "China's Top 10 down export enterprises" and other honors, in 2021, registered the Chinese trademark "Tai Di Long", combined with the original English trademark "Tidylon", Committed to providing Chinese people with high-quality, healthy and cost-effective bedding, so that "Tidylon" radiates new life vitality.

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Opportunity of Asian Games

The Asian Games is another important international event held in Hangzhou, Hangzhou people and even the whole Zhejiang have invested great enthusiasm, this international event can not only show the national strength and Hangzhou city style to the world, but also help enterprises to show their brand, help enterprises to grow and upgrade. Golden Hong Three birds will take the Asian Games as an opportunity to show the world a new Golden Hong three birds.

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